Dave Lane believes every leader has the capacity to become a Force of Awesome™, and when they do, everything changes. Teams align. Businesses accelerate. Work becomes more meaningful. With a background in entrepreneurship, Fortune 100 leadership, engineering, and executive coaching, Dave helps founders and leadership teams cut through complexity, reduce dependency on any one person, and build clear, resilient ways of operating. He has seen a consistent pattern. Growth does not stall because of strategy. It stalls when leadership and operational structure do not evolve. His work helps leaders regain their edge and lead with greater courage and clarity.
At Collective, Dave shapes the firm’s long-term direction as Head of Vision while leading Leadership Development and Operations Consulting Services. He helps clients move from friction and constraint to clarity, alignment, and momentum by integrating leadership development with operational structure. At the heart of his work is a deep belief that people do their best work when they are living out of their unique identity, and he is passionate about helping leaders fully step into their Force of Awesome™. Outside of work, you will find him on the golf course, staying active, or spending time with his wife and kids. Because when people show up as who they were created to be, everything changes.